The other day I was browsing at the Crosswords bookstore, my favorite pastime these days, and came across the book titled "I bought the Monk's Ferrari"! Surprised and amused, I flipped through the volume and realized that it had no relation whatsoever to the bestseller "The Monk who sold his Ferrari" other than the fact that both were self-improvement books.
The author, Ravi Subramanian (an IIMB passout) must be commended for astutely choosing this title to readily bank on the top-of-the-mind recall! The title sure makes heads turn, though the cover could've been designed better. However, I found the book to be just one other amongst run-of-the-mill Self-Help books. The author goes out of the way to establish the 'Ferrari' connection and that looks artifical. Nevertheless, the fact that some of the 'ten commandments' stand out and prod the reader to imbibe them, shows that the author has managed to partly achieve what he set out for.
