One of my batchmates at FMS, Vipul Oberoi has written a ‘book’, which is actually a basic refresher on branding. Spanning 35 pages, it gives you a basic understanding of the branding and related concepts. So, for all MBAs and other people who might be interested in it, here is the downloadable e-version: http://www.savefile.com/files/8132579.
Thursday, March 30, 2006
Primer on “Brand Management”
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