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| Humming bird fork stand. Pic: Amazon |
I came across this fork stand recently, and there was something about it that caught my attention at first sight. Its beautiful to look at, serves its purpose as a fork well and its quirky design makes you smile. The design is so intelligent that a set of forks kept stationary on the stand double up as a set of birds perched upon a tree, while the fork impaled and ready to be eaten looks like a humming bird feasting on a fruit!
Perhaps as David Norman explains in his book on Emotional Design, this caters to our senses at 3 levels - 'visceral' or 'the beauty aspect', 'behavioral' or 'utility & usability factor' and 'reflective' or the 'emotional connect'. The story-telling aspect of the design was amply reinforced by the fact that my 4-year old kid who refuses to eat fruits, now looks forward to his fruit-eating sessions, thanks to this fork set!
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