Orkut had revolutionized the concept of ‘online communites and social networking’. They beat competition by doing what the parent company, Google does best – continuous innovation centred around the consumer needs, thereby retaining it market leader position in this rapidly evolving space. The add-on features its been rolling out have truly caught on with the audience and its popularity has been sky-rocketing, inspite of the on-and-off negative publicity it has been receiving.
However, of late Orkut has brought about some drastic changes in its services - such as locking one’s scrapbook, photos, videos etc in a bid to protect one’s privacy. However well intentioned and convenient this feature might seem to be, it tends to drive users against the basic ‘community’ principle. A series of measures such as these might make Orkut just a convenient extension of its popular Gmail. It remains to be seen on whether this move turns out to be yet another trend-setter in the community space or if this would prove to be the undoing of Orkut’s standing in this area.
However, of late Orkut has brought about some drastic changes in its services - such as locking one’s scrapbook, photos, videos etc in a bid to protect one’s privacy. However well intentioned and convenient this feature might seem to be, it tends to drive users against the basic ‘community’ principle. A series of measures such as these might make Orkut just a convenient extension of its popular Gmail. It remains to be seen on whether this move turns out to be yet another trend-setter in the community space or if this would prove to be the undoing of Orkut’s standing in this area.
No comments:
Post a Comment