Monday, August 15, 2016

Flight ratings - whats the big deal?

Booking an early morning flight, for business, is always a tricky thing. Depending on your meeting start time (say 10 AM), you'd have to allow room for some buffer beyond the budgeted time, for landing at the airport and taking a taxi to the meeting location. You'd definitely need to allow atleast 45 to 60 minutes buffer time for any delays. 

But what if your flight gets delayed by upto an hour? All your pre-planning and scheduling goes right out of the window. So, thats some more slack time needed. However, the frustrating thing for me is that all this buffer cuts down on 'precious' early morning sleep time. Proper sleep on the day of travel is anyway a rare commodity, since I've found that you need to be up by 4 AM for a 7 AM flight. 

Same is the case with the night return flights. You budget time to get back home at an 'earthly' hour, say by 11 PM. Flight schedule changes and airport traffic congestion easily add up another 60 to 90 minutes.

This brings me to the question. Why don't travel sites show ratings of a flight's past performance? Is it usually on time? How is the service? How is the food quality? This can easily be aggregated from customers, post the travel. Since delays could also be due to airport traffic congestion or other reasons beyond a carrier's control, the feedback on timeliness could be on whether the boarding happened on time.

I'm surprised that none of the airline travel webistes do this today. This is a tried and tested feedback loop in other industries - think cab aggregators like Uber/Ola, hotel booking aggregators like Tripadvisor. In the travel segment, by aggregators like redbus (sample given here). The closest site I could find was flightstats, which is a dedicated website on past flight statistics and has other means of data collection since it doesn't have a customer feedback loop to leverage (see image below).


Simple bus ratings from redbus.in FlightStats rating summary

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