Businessworld has recently brought out its Special Case Studies Book 2006 titled "BACK TO BASICS", which is a collection of 17 selected case studies. This is a special BW collector's edition book the effort for which was spearheaded by Meera Seth of "BW Case Study" fame. The theme of the book is 'exploring the gap between Bschool teaching and Issues in the corporate world; and looking at ways to bridge it'. Each case in the book has been looked at by the tripartite team of Professors-Managers-MBA Students, in order to look at the cases from different view points. Totally about 45 people were involved in the effort which happened over email/chat/phone for about three months. The outcome of the discussions was that there indeed existed a gap between bschool and the workplace.
I had participated in the effort and had looked at two cases: one on "Boring Indian Managers and their Work life balance" and another on "Ads, Movies and the Media industry in India". We had done the discussion around October 2005, primarily over email. It was an exercise of a different kind and all of us had thoroughly enjoyed the discussion. We looked at some basic issues which are not covered in bschools and on how to prepare managers to get ready to face the challenge.
The book came out on the stands this week. I checked out the book yesterday and I must say that the book has come out very well! Participating in such a unique effort and seeing the output in the market is a great feeling. Do check out the book and post your comments.
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(Edited once on 02-05-2006)
3 comments:
Jinnah, I get your message.. but the discussions also centred around what changes have to be brought about, both at the school/bschool curriculum level and also at the personal and student activity level.. So, that way I can say that it was that much practical and actionable.
How much does this book cost?
The special issue book costs Rs. 200 per copy. I've seen ads for it in the Businessworld regular weekly issues.
Ganes.
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